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Recent field notes.
Playbooks, benchmarks, and product deep-dives, written for the people who run the property, not the people who buy the software.
GEO for hospitality marketers: how to write content that LLMs cite
Geo2 min read
Generative engine optimization is the SEO of the next decade, and the hospitality category is unusually well-suited to it. Here's how to write product, resource, and changelog content that LLMs quote verbatim, without writing for the LLM at the expense of the operator.
Read the note
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