Digital Marketing · NEW

Digital marketing for one-of-a-kind hotels & inns.

Best-in-class hotel marketing, now purpose-built for one-of-a-kind properties. A full-stack growth engine — strategy, search, retargeting, and brand defense — run on your behalf by hotel marketing experts, leveraging the latest AI.

Google & Google Hotel×Paid when you win×AI-driven targeting

Marketing

Direct revenue
$248K
+12%
Direct bookings
312
+18%
ROAS
5.2x
+0.4
scroll
№ 01 · Where your ads appear

Google Ads, Google Hotel, Google Maps, and retargeting — four placements, one job: put your property in front of the right guest at the right moment, and send them to book direct.

01Google Search

Top of Google Search.

When a guest types a search that signals your hotel might be a fit, we put you at the top. 30% of clicks go to the first result, 60% to the first three — we make sure you're in them.

    Book Demo
    02Google Hotel

    Top spots on Google Hotel.

    When guests compare rates across channels, we launch ads if your direct site is ranking below the OTAs — so you don't lose a guest who already wanted you.

      Book Demo
      03Google Maps

      First on the map.

      When a guest searches 'hotels near me' or 'hotels in [your area],' your property shows up as a top result — built for last-minute and location-driven trips.

        Book Demo
        04Retargeting

        Bring back the ones who almost booked.

        If a visitor leaves without booking, we follow up with beautiful display ads of your property across the sites, blogs, and videos they browse — reminding them to book direct.

          Book Demo
          № 02 · Search engine marketing

          Reaching net-new guests through Google & Google Hotel.

          Three plays, running together — find the right travelers, take share from the properties they're comparing you to, and bring back the ones who didn't book the first time.

          1. 01

            Target the right guests.

            We build custom audiences that mirror your ideal guest — elevating your clientele mix for long-term value.

          2. 02

            Increase market share.

            Competitor conquesting and high-intent keyword targeting capture travelers considering similar properties.

          3. 03

            Re-engage interested prospects.

            We reconnect with travelers who showed interest but didn't book — bringing them back when they're ready to convert.

          № 03 · Brand protection

          Be the first choice when guests search for you.

          When travelers search for your hotel by name, your website should be the first thing they see — not an OTA or a competing property.

          OTAs and competitors bid on hotel brand names, siphoning off high-intent guests who were already looking for you. That's lost direct revenue.

          Our search campaigns consistently rank your official site first on your own hotel name — so you keep the demand you already earned.

          № 04 · Why Autumn

          Why Autumn beats traditional agencies.

          Aligned

          Paid only when you win.

          We cover ad spend up front and earn only on the bookings we generate — not impressions. Fully aligned incentives, zero risk for you.

          Data-driven

          20+ years of hotel expertise, plus AI.

          Thousands of data points per campaign, analyzed continuously. We consistently outperform traditional digital marketing agencies.

          Always on

          Continuous AI-driven optimization.

          Keywords, copy, and targeting tested and iterated daily — capturing qualified guests at every stage, with no guesswork.

          № 05 · AI & creative marketing

          AI-driven targeting strategies we use.

          Autumn applies a level of precision in Google & Google Hotel that traditional agencies can't match — twelve strategies layered per property.

          01

          Lookalike Audiences

          Past-guest data becomes high-intent lookalikes — travelers with similar behaviors, interests, demographics.

          02

          Predictive LTV Targeting

          AI identifies guests most likely to return, prioritizing spend on high-revenue, repeat bookers.

          03

          CRM & Customer Match

          Integrates your hotel CRM with Google for precise retargeting of past bookers and high-value guests.

          04

          In-Market Segments

          Google's in-market signals serve ads to travelers actively planning a trip.

          05

          Affinity Audiences

          Interest-based targeting (e.g. adventure seekers) combined with location and purchase data.

          06

          Customer Intent

          Target on recent searches — flights, hotels, destinations — capturing demand at the perfect moment.

          07

          Geo-Fencing

          Reach travelers physically near your hotel, airport, or within a travel radius for last-minute bookings.

          08

          Competitor Conquesting

          Place ads against travelers searching for competitor hotels to capture share.

          09

          Exclusion Audiences

          Suppress low-converting users — frequent cancelers, past guests unlikely to return.

          10

          Device Segmentation

          Mobile vs. desktop behavior gets distinct bid strategies for higher conversion.

          11

          Stay-Length Optimization

          Tailored bids for extended stays and premium rooms maximize revenue per booking.

          12

          Behavioral Retargeting

          Cross-device tracking re-engages users who browsed but didn't book.

          № 06 · Results

          Results from current Autumn customers.

          Real outcomes from hotels running Autumn today — not projections.

          Website traffic+0%avg.

          Autumn's AI-driven marketing lifts hotel websites by 20% on average — up to 34% for one seasonal leisure boutique.

          Direct-to-OTA mix0%direct

          A surfside boutique held 93–95% direct bookings every month with Autumn — and saw +30% revenue this month.

          New direct revenue$0k

          In just a few months, Autumn ads generated $65,000 in direct bookings for a 19-room boutique resort.

          № 07 · Beyond ads

          Everything else we do for our hotel partners.

          Paid search is the starting point. Layer in any of these — each one a revenue engine of its own, run by our team.

          № 08 · Notes

          In their own words.

          Hoteliers we work with, on what changed after partnering with Autumn.

          We aligned our ad strategy with how travelers actually search — and got performance we could track. They halved our costs, since we only paid for the conversions they drove.

          5.0 / 5.0
          Boutique inn · Vermont

          Bring direct bookings back to you.

          No risk. 10-minute onboarding. We pay for the ads.

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          Digital Marketing for Hotels | Autumn